!ads>
Director - Marketing - PayPal - Tokyo
Job description
Insight, Strategy & Planning
Develop deep merchant and consumer understanding and actionable insights
Define the Marketing strategy for PayPal Japan (including both on & offline) with a focus on Merchant penetration and cross border business.
Develop and execute quarterly and annual Marketing plans
Learn from and share best practice across region and globally
Manage Marketing budget, OPEX & Contra. Prioritizing for greatest returns (spend vs plan & ROI)
Track and measure impact of all key activities to show ROI
Consumer Marketing Engine
Build brand salience, consideration and preference (awareness & preference)
Develop targeted Marketing plan to embed the PayPal Brand and Value Prop within Japanese Consumer mentality
Grow active consumer base focusing on new acquisition & win back (total active)
Drive value and engagement from consumer base (activation, adoption/engagement, txn/active, multi product usage, CLV)
Drive best possible consumer experience, working cross functionally Product/CS/Risk (NPS)
Manage messaging and communication across all consumer facing communication channels - on Brand
General Management
Develop, manage and inspire Japanese Marketing team.
Collaborate, leverage & drive efficiencies from Global Centres of Expertise
Active member APAC Marketing Leadership Team, Japan Country Leadership Team
Effectively manage Creative agency, media agency relationship
A minimum of 15 years' experience ideally with both B2B and B2C Marketing experience. Strong track record of creating strategic Marketing plans and executing through the line campaigns with robust ROI.
Strong CRM experience and comfort w data analytics to draw insights and shape strategies.
Experience in digital / online marketing coupled w a track record of delivering results.
Evidence of experience in a full range of Marketing Channels from broadcast, print, events, and PR to highly targeted DM and email.
Exposure working in global environment, across geographies and functional teams - able to navigate the matrix.
Strong leader with exceptional people management skills, a track record of building and leading high performing teams.
Strong project management skills with experience with work prioritization, planning, influencing and working in cross-functional teams
Strong consumer insight and understanding a must have
Additional understanding of support functions like Risk Management and Product Development will be an added advantage.
Domain experience in online payments is not essential, but familiarity with the e/mCommerce ecosystem and a variety of services that Merchants would utilize together with PayPal (i.e. shopping carts, payment gateway services) would be very beneficial.
TECHNICAL SKILLS:
Strong MS Office skills, particularly PowerPoint and Excel
Knowledge of online Marketing systems such as Mediaplex, Omniture, Unica preferred
Knowledge of CRM and analytical tools
SKILLS, COMPETENCIES AND CHARACTERISTICS:
Good team player with collaborative approach
Resides in Japan, fluency in Japanese
Strong people and communication skills, both written and verbal
Experience of working across multi-disciplinary teams
Proven analytical ability and results orientated
High energy and enthusiasm with evidence of being a self-starter and ability to be 'hands on'
Demonstrated track record of delivering results - on time
Agile and adaptable
Strong change management experience
Successful completion of a Bachelor's degree, MBA highly preferred.
Refer This Job To Your Friends And Help Them To Find Jobs!
Source
Aaren
Popular Jobs
-
Job description Position Summary I will widely recruiting leader of which is one of the important business sales department of the cella...
-
Job Description The Director of Field Marketing is responsible for the planning, organization, execution, and management of an integrated m...
-
Job Description Overall responsibility for the regions sales, third party alliances, and customer satisfaction. Develops and implements a c...
-
Job description Enterprise team of Google is promoting at the forefront of all over the world to "go Google." Enterprise direct...
-
Job Description The Director participates in all aspects of Medical and Scientific Services' involvement on assigned trials. Assists in...
-
Job description Hulu's Marketing team in Japan is seeking talented people to help build a service that helps people find and enjoy th...
-
Job description Expert in Pharma Industry, especially in safety area. Able to understand Safety and AE handling, Post Marketing Surveill...
-
Job description Millions of people across Japan use Facebook everyday to connect and share with people, causes and brands they care about...
-
Job description DBS is a leading financial services group in Asia, with over 250 branches across 16 markets. Headquartered and listed in ...
-
Job description It has become necessary due to the rapid expansion of the sales team, lead the sales team in-house client, a leader chari...
Popular This Week
Tokyo
Google
Amazon
Facebook
Morgan Stanley
Red Hat
Microsoft
Twitter
Visa
Adobe
Apple
Hong Kong
Yokohama
Dell
Cisco
Nike
Akamai Technologies
Salesforce
Ericsson
Hilton Worldwide
Kawasaki
Oracle
PayPal
Pfizer
Wipro Technologies
Expedia
Getty Images
Meguro
OpenText
The Coca-Cola Company
VMware
CA Technologies
Chiyoda
Coca-Cola Company
DBS Bank
EA
Electronic Arts
Genomic Health
Japan
Lenovo
McGraw Hill Financial
Morgan McKinley
OgilvyOne Worldwide
Osaka
Philips
Spotify
director
-Tokyo
.Tokyo
ARM
Amazon Japan
American Express
Autodesk
Avaya
Booking
Calypso Technology
Capco
Coca-Cola
Cognizant Technology Solutions
Covance
Criteo
EMC
Eagle Ottawa
Eaton
Evernote
FOX International Channels
FireEye
Fitch Ratings
Flexera Software
Fukui
Fukuoka
GXS
GXS - Tokyo
Garmin International
Genscape
Google - Tokyo
HCL Technologies
HERE
HSBC
Hilton Hotels and Resorts
Hulu
IBM
Ibraki
Imperva
InMobi
Infor
Intel
Intel Corporation
JAC International
JPMorgan Chase
Japan Google
Juniper Networks
Kansai
Kobe
LEGO Group
Life Technologies
Logitech
Marin Software
MasterCard
MasterCard Japan
NBC Universal
NISSIN
NVIDIA
Nokia
Odawara
PSD Group
PTC
Pierre Fabre
Qlik
Qualcomm
Quintiles
RED Digital Cinema
Regus
Rolls-Royce
Roppongi
S&P Capital IQ
SAP
Shibuya
Shizuoka
Sophos
Spencer-Ogden
Standard Chartered Bank
SunPower Corporation
Tableau Software
Tata Consultancy Services
Teach For Japan
Tesla Motors
The Economist
Veeva Systems
Visa Japan
WWE
World Economic Forum
Xilinx
cao
executive
j
morgan
office
p
productivity
sales
solution
Ōsaka